On the evening of August 20, it was reported that Google will disband its health department, Google Health, and that the head of the department, David Feinberg, will leave on September 1. Google will settle the existing health care department and then integrate it into other departments. The Google Health department is in fact dead in name. The head of the department, David Feinberg, has returned to a traditional medical record information company-Senna. The news confirmed that the U.S. Department of Veterans Affairs (VA) and Senna signed a 10-year agreement worth 10 billion U.S. dollars. In fiscal year 2020, Senna’s financial report showed that it achieved $5.5 billion in revenue. Watson Health has become difficult siblings with Google Health. Apple is reducing a key project of its health department, namely HealthHabit, which seems to follow in the footsteps of Google Heath. What is going on, the giants are shrinking the medical and health sector?
It should be noted that in 2008, Google launched an online storage service, and Google announced the closure of the service in 2012. Mainly it did not reach the expectations of widespread use. If Google Heath is as hot and profitable as Google ads, I don’t think Google Heath will be shut down. It is worth noting that Google also has a health wear company Verily, this part of the business does not belong to Google Health. Obviously, Google Heath has a bigger vision. Medical cloud services and artificial intelligence are the main content of Google Health. Many of Google Health’s work is focused on the use of machine learning and AI technology. From September 2019, Google Health began to take over some products of DeepMind, the artificial intelligence department that originally belonged to Google’s parent company Alphabet.
In the ambitious Ascension plan, Google hopes to build a unified medical record search engine, and it can conduct analysis, statistics and artificial intelligence training based more on massive patient data. Both Google and Ascension Medical said the plan complies with HIPAA (Health Privacy Rules). The agreement is still questioned by the U.S. Congress and the public. Although large companies have abundant resources and have signed cooperation agreements with chain medical institutions, the issue of access control for medical records of sensitive data is not essentially a technical issue.
The future of medical care must be patient-centered. There is no problem in capturing customers through 2B and 2C, but Google’s methods may be too blunt. Many giants are superstitious about their technical capabilities and rights, and believe that patients will be tempted just like ordinary e-commerce users.Google Health’s business model is closely related to cloud computing and AI. Obtaining cheap data sources is their biggest appeal. 2B’s business is difficult to continue to grow. If 2C lacks preparation, it will face a crisis.
The phenomenon of Google Health illustrates several problems:
1. Companies with strong information flow cannot continue to build the advantage of value flow. Medical care needs more value streams. This is also the result of the limited thinking of giants. This limitation is not because they are not smart but because of the “innovator’s dilemma.”
2. Medical care is not just technology, nor is it just consumer experience. For example, there is more emotional transmission behind medical care. In this regard, giants need to spend tuition to recognize this.
3. Building a system from top to bottom is not conducive to the development of the medical system. The development of medical treatment requires self-emergence and mutation. If you build short-term goals based on performance and quick success, you may not see a “life transition”. It may be too long for the medical industry to accumulate for 10 years in a certain field, and the supervisors have been unable to calm down (he considers his own interests in the big company’s own buttocks instead of considering the continuous contribution of individuals to the industry). If you fail, you may be depressed, and you may even completely deny your previous exploration, just like trying to stop digging a well. Many large companies are doing useless work, and building a community where users grow spontaneously is the key to the long-term evolution of medical care.
Everyone gradually understands what is the most suitable soil for medical treatment? There are already some answers in the previous article. Undoubtedly, the blockchain era is the most likely era.